BOLD by Bella Monsoon

Your Hair. Your Rules.

Life's too short for boring hair. Whether you're embracing your inner colourful hair fairy, looking for nourishment or simply entering an entirely new hair era, the Bella Monsoon hair range is here to help you express yourself - unapologetically.

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Your haircare questions, answered!

Made for your moment

Your Colour Journey

01 Preparation = Success

Begin with clean, completely dry hair, free from excessive oils and styling-product buildup. For the brightest results, we recommend a suitable pre-lightened base. Remember, your starting hair colour plays a major role in your final shade. Always perform a skin patch test and strand test before your full application.

02 Mix your Magic

Start with a 1:1 ratio of BOLD pigment powder to conditioner or our specially formulated 2-in-1 Pigment Activator. Looking for something vibrant and intense? Increase your pigment concentration. Feeling a softer, more pastel moment? Add more conditioner. Mix thoroughly until smooth, pop on your gloves and apply evenly to your hair.

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03 Rinse, Reveal & Slay

Our original pigment guide recommends approximately 45–60 minutes for processing. Once complete, rinse thoroughly with cool water until the water runs clearer. Avoid shampooing during this initial rinse. Style as desired and prepare for compliments. LOTS of compliments.

The details, beautifully simple

Frequently asked questions

Before You Colour
Do I need to bleach or pre-lighten my hair?

For the brightest, most vibrant results, we recommend starting with appropriately pre-lightened hair. BOLD pigments deposit colour; they do not lighten your natural hair. Naturally lighter shades may pick up colour, while darker hair generally produces subtler results. If you're dreaming of electric pink or vivid purple, your starting level matters!

What are hair levels, and why do they matter?

Think of your hair level as the starting point for your colourful masterpiece. Hair levels typically range from 1 (black) to 10 (lightest blonde). The lighter your hair, the more vividly semi-permanent pigments tend to appear. The same pink pigment on level 8 hair may look much brighter than on level 6. Your canvas changes the artwork!

How do I know what my final colour will look like?

No two heads of hair are exactly alike. Your starting shade, hair condition, porosity and pigment concentration all influence the result. That's why we always recommend a strand test: apply a prepared mixture to a small, discreet section, follow the product instructions and assess the colour before applying it all over.

Should I apply BOLD to wet or dry hair?

Dry, please! For our standard pigment application, begin with clean, completely dry hair, free from heavy styling products and excessive oil buildup. This makes it easier to work through the hair and distribute your colour mixture evenly.

Mix & Apply
How much pigment should I mix with conditioner?

Our recommended starting point is a 1:1 ratio β€” one part pigment powder to one part conditioner or BOLD 2-in-1 Pigment Activator. More pigment creates a richer, more concentrated mixture; more conditioner can soften the intensity for a lighter result. Mix thoroughly and perform a strand test before applying your chosen formula.

Do I have to use the BOLD 2-in-1 Pigment Activator?

Not necessarily! BOLD pigment powders can also be mixed with a suitable conditioner. Our 2-in-1 Pigment Activator & Nourishing Conditioner was formulated to complement the range and help create a smooth conditioning mixture for easier application. Bonus? You can use it as conditioner between colour sessions.

How do I apply BOLD hair colour?

Once your hair is prepared and you've mixed your shade, pop on protective gloves and apply the mixture evenly to the sections you'd like to colour. Go for an all-over transformation, highlights, ombrΓ© or colourful balayage. Follow your product's recommended processing time, rinse with cool water and avoid shampooing during the initial rinse.

How long should I leave BOLD pigments on my hair?

Our original BOLD pigment instructions recommend approximately 45–60 minutes. Always follow the instructions supplied with your particular product and don't exceed the recommended processing time. Leaving pigment on longer doesn't automatically mean better colour payoff β€” we love commitment to a fabulous shade, just not unnecessary hours in the bathroom.

Keep It Vibrant
How do I make my colour last longer?

As a long-time colourful hair fairy, I've picked up a few tricks! Wash with cooler water whenever possible, choose gentle colour-friendly shampoo and conditioner, minimise unnecessary washing and avoid excessive heat styling. Sun exposure and chlorine can also speed up fading. A little extra TLC goes a long way.

Will BOLD pigments stain my skin, clothing or bedding?

With great pigment comes great responsibility! Like many highly pigmented semi-permanent colours, BOLD may stain or transfer to skin, towels, clothing or bedding, especially during the first few washes or when hair is damp. Wear gloves, protect surfaces and use darker towels and pillowcases initially. Some stains can be difficult or impossible to remove. Consider your favourite white pillowcase warned.

How can I fade my colour faster?

Ready for your next colourful era? More frequent washing and occasional use of a clarifying shampoo may encourage semi-permanent pigment to fade. Clarifying shampoos can be drying, so follow with a suitable conditioner. Avoid harsh DIY colour-removal methods. Porous hair may hold on to pigments longer than expected; a change may take patience or professional assistance.

Will all BOLD shades fade the same way?

Not necessarily! Different shades can fade at different rates. Hair porosity, condition and starting colour all influence how the colour changes over time. Some shades become softer versions of themselves, while others leave more noticeable residual tones. Consider existing pigment before your next transformation.

Pigments 101
What exactly is BOLD by Bella Monsoon?

Welcome to the colourful side! BOLD is our range of highly pigmented, semi-permanent hair colour powders designed to let you experiment with vibrant shades without permanently committing to a colour. Simply mix your chosen pigment with conditioner or our dedicated 2-in-1 Pigment Activator, customise your shade and create your colourful masterpiece. Your hair is the canvas. You bring the personality.

Is BOLD hair colour permanent?

Nope! Commitment issues? We understand. Our pigments are semi-permanent and gradually fade with washing. As a general guideline, colour may fade over approximately 4–10 washes, but longevity depends on your starting hair colour, porosity, pigment concentration, washing frequency and aftercare. Some shades may linger much longer, particularly on porous or heavily pre-lightened hair.

Will BOLD pigments damage my hair?

Our pigments are designed to deposit colour rather than chemically lighten your hair like traditional lightening products. When mixed with conditioner or our Pigment Activator, they can form part of a conditioning hair-colour routine. Every head of hair is different, and results vary. Remember that bleaching and pre-lightening are separate chemical processes that can affect hair condition.

Can I mix different BOLD shades together?

Absolutely! Mix complementary shades to create custom colours, deepen an existing favourite or experiment with something new. Want your own signature shade? This is where the magic happens. Prepare a small test mixture and do a strand test before colouring your whole head.

Products & Safety
What sizes are BOLD pigments available in?

Our individual hair pigments are offered in 150ml and 250ml container options, depending on the product. Millilitres describe container volume, not the weight of the pigment powder inside. Check the online store for currently available sizes and shades.

What's included in a BOLD DIY Hair Colour Kit?

Everything you need to get your next colourful adventure started! Our DIY kits include a 150ml container of BOLD pigment powder, 250ml BOLD 2-in-1 Pigment Activator & Nourishing Conditioner, protective gloves and plastic ear protectors. Check the current product listing for exact kit contents.

Are BOLD pigments suitable for everyone?

Everyone's hair, skin and sensitivities are different. Always perform a skin patch test and follow the instructions and warnings supplied with your product. Avoid contact with eyes or application to irritated or damaged skin, and discontinue use if irritation occurs. For children or people with known sensitivities, follow product age guidance and consult an appropriate healthcare professional if unsure.

Can I order BOLD products in bulk or for resale?

Absolutely! Whether you're stocking up on your favourites or purchasing for your business, we'd love to hear from you. Email shop@bellamonsoon.com with your requirements and we'll assist with available bulk or wholesale options.

Your colour, your creation

Meet your BOLD DIY kit

Everything you need to make your next colour moment unforgettable.

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We're here for you

A little colour guidance?

Our team is ready to help with your hair colour questions.