{"product_id":"dual-action-pigment-activator-and-nourishing-conditioner-bold-by-bella-monsoon","title":"Dual-Action Pigment Activator and Nourishing Conditioner | Bold by Bella Monsoon","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003eActivate your pigment. Nourish your hair. Feel unstoppable.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-start=\"1204\" data-end=\"1455\"\u003eMeet the multitasker your colour routine has been begging for. The \u003cstrong data-start=\"1271\" data-end=\"1337\"\u003eBold by Bella Monsoon 2 in 1 Pigment Activator and Conditioner\u003c\/strong\u003e is a creamy formula designed to give your semi-permanent colour the boost, slip, and staying power it deserves.\u003c\/p\u003e\n\u003cp data-start=\"1457\" data-end=\"1699\"\u003eThink of it as the best friend your pigment didn’t know it needed: activating your shade for maximum payoff \u003cem data-start=\"1565\" data-end=\"1572\"\u003ewhile\u003c\/em\u003e drenching each strand in nourishing goodness for softness, shine, and a finish that looks like you actually slept eight hours.\u003c\/p\u003e\n\u003cp data-start=\"1701\" data-end=\"1807\"\u003eCreated for vibrant shades, fantasy colours, touch-ups, toning, or just making your hair feel alive again.\u003c\/p\u003e\n\u003ch3 data-start=\"1809\" data-end=\"1835\"\u003e\u003cstrong data-start=\"1813\" data-end=\"1835\"\u003eWhy We Love It\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1836\" data-end=\"2596\"\u003e\n\u003cli data-start=\"1836\" data-end=\"1971\"\u003e\n\u003cp data-start=\"1838\" data-end=\"1971\"\u003e\u003cstrong data-start=\"1838\" data-end=\"1889\"\u003eActivates pigment for richer, more vivid colour\u003c\/strong\u003e\u003cbr data-start=\"1889\" data-end=\"1892\"\u003eFormulated to help the BOLD by Bella hair pigment range glide on smoother with amplified payoff.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1973\" data-end=\"2078\"\u003e\n\u003cp data-start=\"1975\" data-end=\"2078\"\u003e\u003cstrong data-start=\"1975\" data-end=\"2009\"\u003eDeeply hydrates and conditions\u003c\/strong\u003e\u003cbr data-start=\"2009\" data-end=\"2012\"\u003eSay hello to silky, touchable hair that feels as good as it looks.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2196\" data-end=\"2324\"\u003e\n\u003cp data-start=\"2198\" data-end=\"2324\"\u003e\u003cstrong data-start=\"2198\" data-end=\"2240\"\u003ePerfect for mixing or using on its own\u003c\/strong\u003e\u003cbr data-start=\"2240\" data-end=\"2243\"\u003eRefresh, dilute shades or use as a hydrating conditioner between dye days.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2326\" data-end=\"2448\"\u003e\n\u003cp data-start=\"2328\" data-end=\"2448\"\u003e\u003cstrong data-start=\"2328\" data-end=\"2359\"\u003eSuitable for all hair types\u003c\/strong\u003e\u003cbr data-start=\"2359\" data-end=\"2362\"\u003eCurly, coily, wavy, straight, bleached, natural… we see you, and so does this formula.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eWays To Use\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003e✨ Mix with BOLD pigment powders for customised colour application\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✨ Dilute shades for softer pastel tones\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✨ Use on its own as a nourishing deep conditioner\u003c\/span\u003e\u003c\/p\u003e","brand":"Bella Monsoon","offers":[{"title":"250ml","offer_id":52776515436833,"sku":null,"price":149.0,"currency_code":"ZAR","in_stock":false},{"title":"500ml","offer_id":52776515469601,"sku":null,"price":249.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0884\/7913\/8081\/files\/BoldbyBellaActivator.png?v=1779964458","url":"https:\/\/shop.bellamonsoon.com\/products\/dual-action-pigment-activator-and-nourishing-conditioner-bold-by-bella-monsoon","provider":"Shop Bella Monsoon ","version":"1.0","type":"link"}